Content Tools

Manage email, SMS, and push templates, reusable content modules, and brand voice profiles. 8 tools in this category.

templates.list

List email/SMS/push templates with optional filtering.

Roles: ALL_ROLES

Field	Type	Required	Description
`channel`	`enum(email\|sms\|push)`	No	Filter by channel
`status`	`enum(active\|draft\|archived)`	No	Filter by status
`brandId`	`uuid`	No	Filter by brand
`limit`	`integer`	No	Max results (default 20)
`offset`	`integer`	No	Pagination offset


{
  "tool": "templates.list",
  "input": {
    "channel": "email",
    "status": "active",
    "limit": 10
  }
}

templates.get

Get a template by ID with rendered preview.

Roles: ALL_ROLES

Field	Type	Required	Description
`templateId`	`string`	Yes	Template identifier
`renderPreview`	`boolean`	No	Include rendered HTML (default false)


{
  "tool": "templates.get",
  "input": {
    "templateId": "tpl_abc123",
    "renderPreview": true
  }
}

templates.create

Create a new template. Draft by default.

Roles: MARKETING_AND_ADMIN | draftByDefault: true

Field	Type	Required	Description
`name`	`string`	Yes	Template name
`channel`	`enum(email\|sms\|push)`	Yes	Delivery channel
`brandId`	`uuid`	Yes	Brand identifier
`subject`	`string`	No	Email subject line (email only)
`body`	`string`	Yes	Template body (HTML for email, text for SMS/push)
`modules`	`string[]`	No	Reusable module IDs to include


{
  "tool": "templates.create",
  "input": {
    "name": "Welcome Email",
    "channel": "email",
    "brandId": "brand-uuid",
    "subject": "Welcome to {{brandName}}",
    "body": "<h1>Welcome, {{firstName}}!</h1><p>We're glad you're here.</p>"
  }
}

templates.update

Update an existing template.

Roles: MARKETING_AND_ADMIN

Field	Type	Required	Description
`templateId`	`string`	Yes	Template identifier
`name`	`string`	No	Updated name
`subject`	`string`	No	Updated subject
`body`	`string`	No	Updated body
`status`	`enum(active\|draft\|archived)`	No	Updated status


{
  "tool": "templates.update",
  "input": {
    "templateId": "tpl_abc123",
    "subject": "Welcome to Loop Health, {{firstName}}!",
    "status": "active"
  }
}

modules.list

List reusable content modules (headers, footers, CTAs, etc.).

Roles: ALL_ROLES

Field	Type	Required	Description
`brandId`	`uuid`	No	Filter by brand
`type`	`enum(header\|footer\|cta\|section)`	No	Filter by module type


{
  "tool": "modules.list",
  "input": {
    "brandId": "brand-uuid",
    "type": "footer"
  }
}

modules.create

Create a reusable content module.

Roles: MARKETING_AND_ADMIN | draftByDefault: true

Field	Type	Required	Description
`name`	`string`	Yes	Module name
`type`	`enum(header\|footer\|cta\|section)`	Yes	Module type
`brandId`	`uuid`	Yes	Brand identifier
`html`	`string`	Yes	Module HTML content


{
  "tool": "modules.create",
  "input": {
    "name": "Standard Footer",
    "type": "footer",
    "brandId": "brand-uuid",
    "html": "<footer><p>© 2026 Loop Health. <a href='{{unsubscribeUrl}}'>Unsubscribe</a></p></footer>"
  }
}

voice.get

Get the brand voice profile (tone, vocabulary, guidelines).

Roles: ALL_ROLES

Field	Type	Required	Description
`brandId`	`uuid`	Yes	Brand identifier


{
  "tool": "voice.get",
  "input": {
    "brandId": "brand-uuid"
  }
}

voice.propose_change

Propose a change to the brand voice profile. Changes require admin approval.

Roles: MARKETING_AND_ADMIN | draftByDefault: true

Field	Type	Required	Description
`brandId`	`uuid`	Yes	Brand identifier
`tone`	`string`	No	Updated tone description
`vocabulary`	`object`	No	Preferred/avoided terms
`guidelines`	`string`	No	Updated voice guidelines
`rationale`	`string`	Yes	Reason for the proposed change


{
  "tool": "voice.propose_change",
  "input": {
    "brandId": "brand-uuid",
    "tone": "Warm, knowledgeable, and encouraging",
    "vocabulary": {
      "preferred": ["protocol", "wellness journey", "optimize"],
      "avoided": ["drug", "medication", "cure"]
    },
    "rationale": "Aligning with updated brand guidelines from Q2 2026"
  }
}